Page 16 - Stanley Stella Lookbook 2024
P. 16

Perfected


                                                                                                                                  decoration results





                                                                                                                                  For SS24, our decoration team had the tough mission to
                                                                                                                                  make our excellent decoration results even better. They
                                                                                                                                  carried out over 1,000 tests, looking at everything from
                                                                                                                                  ink absorption to dye migration. They even analysed our
                                                                                                                                  competitors’ best styles and performed decoration tests
                                                                                                                                  on them too. The result? A new standard of printability
                                                                                                                                  that exceeds all expectations.

































































                                                                                                                                                                                                        ↖  Eye-catching combinations
                                                                                                                                                                                                          Combining 3D embroidery and screen
                                                                                                                                                                                                          transfer adds variety and creates a striking
                                                                                                                                                                                                          look on this Changer sweatshirt.

                                                                                                                                                                                                        ←  Impactful messaging
                                                                                                                                                                                                          Using water-based ink alongside a light black
                                                                                                                                                                                                          puff print makes messages stand out, like on
                                                                                                                                                                                                          this Sparker 2.0 t-shirt.
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